Simple Things Campaign
Simple Things Alpaca wanted a more luxurious feel across all of their marketing channels to match their target market.
To achieve this I created a modern brand identity that was in keeping with the alpaca wool’s natural heritage to market Simple Things in a niche way that none of their competition were utilising.
To elevate these beautiful scarves and throws I decided to stage the photoshoot in a contemporary and spacious home surrounded by brushed concrete and an earthy palette.
By shooting in situ and with a model, the alpaca wool was the focal point and drew the viewer’s eye to the texture and warmth of each piece. To further hero each piece, I purposely chose not to obscure the model’s face to allow the viewer to easily imagine themselves wearing the scarves and relaxing within the comfort of the throws in their own homes.
Ideation & Mood-Boarding
Editing & Post-Production