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Chupi Muses

Inspired by the every day heroes and warriors in our lives, the Chupi Muses campaign wanted to highlight some of the stories of empowerment, achievement and inner strength of the Chupi community.

Chupi strives to exemplify the strength of our community, and the women surrounding us, in all of our jewellery pieces so we chose three remarkable women to become our Chupi Muses.

The main objective of this campaign was to highlight the Warrior Ring, the Crown of Light and the Crown of Heroes alongside the bravery, strength and beauty of the Chupi Muses.

Project Journey:

Ideation & Mood-Boarding

Art Direction


Editing & Post-Production

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